Tips for Making the Right Wrap Color Selection

When it comes to making the right wrap color decision, here are some tips: First, you can sample and test wrap colors before any final decision is made. This allows you to see how a certain color will present in practice, which provides tremendous insight into the final product. Second, if you have other design elements like graphics or text, these need to be highly considered. For a business, you need your logo and text to be readable from a distance, which lends itself towards creating a lot of contrast with your wrap color. For example, if your logo and company phone number are white, a black vehicle wrap would really make the white pop out; this is an example of good wrap design coordination!

Lastly, not all wrap colors are created equally when it comes to wrap longevity and durability, which should be considered when making your choice. As previously mentioned, a car wrapped in some southern states like Texas and Florida will be exposed to harsher sun. A black wrap will further attract damaging sun rays, which reduces your wrap’s durability. A key practice to increase the lifespan of your wrap is to park your vehicle inside to reduce the amount of UV the wrap is exposed to. 

Specific colors are known to fade faster as well. Colors with red pigments like red, purple, and pink will naturally fade faster. This is simply a product of the color itself as this will happen regardless of the brand of wrap used. At the end of the day, cleaning your car when it’s dirty and minimal time exposed to the sun and other weather features will provide tremendous wrap protection and dramatically increase the longevity of your wrap.