Make Your Car or Work Vehicle Stand Out: A Guide to Choosing Wrap Colors

Range rover with black vinyl wrap and orange accents
Posted on by zacharymcfarlane

Make Your Car or Work Vehicle Stand Out: A Guide to Choosing Wrap Colors

Table of Contents:

 Introduction

Vehicle wraps, whether for commercial or personal vehicles, provide a tremendous opportunity to completely transform the exterior of your vehicle using a variety of preselected colors and patterns or even a fully customized design. Whether you want to transform the look of your personal car or get your company’s logo plastered on the side of a work vehicle, a vinyl wrap is just what you need! On top of that, car wraps work to provide protection for your car’s exterior and underlying paint, which, in turn, increases the longevity of your vehicle’s appearance and resale value.

Selecting the right color and design for your wrap is essential. Some factors need to be considered during the selection process including the alignment of your wrap with your personal style or professional brand plus exterior factors like environment and climate. We’ll examine some of the popular design choices and some timeless colors as this guide aims to direct you towards the optimal wrap color for you and your vehicle.

 Factors to Consider When Choosing a Wrap

Naturally, your brand, whether professionally or personally, plays a huge role in the selection of the wrap color. For example, if your business has a red logo, a red wrap wouldn’t provide the contrast required to properly display your business. In a similar vein, customizations to a personal vehicle, like underlights and trims, should be considered as well to blend together colors that represent you! It is personal preference whether you want your vehicle to stand out with vibrant colors or to be lowkey with more neutral colors.

The next factor to consider when wrapping your car is the size and shape of your vehicle. For example, a large box truck with flat sides can present a larger logo that looks better than the same design on a small sedan. Especially for logos, size is important to capture all the details needed; ensuring potential customers can read and understand your business is the key component for getting wrapped to begin with.

External factors such as environment and climate play into your wrap selection as well. For example, white vehicles in the Northeast are known for collecting dirt during the winter with dirty snow and salted roads. Thus, a white wrap would require more maintenance to keep pristine when compared to a black wrap in the same state. However, that same black wrap in Texas would draw a lot more sun and heat to your vehicle, which may become a problem in the blistering Texas summer. Consider the elements your car will experience day to day to ensure you have the optimal wrap for you and your lifestyle.

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Ford Falcon with matte silver vinyl wrap

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Popular Wrap Colors and Their Uses

A great way to get inspiration for your vehicle’s wrap is to look at what wraps have worked for people before. Popular colors are popular for a reason: they look really good! For a classic wrap color, look at neutral shades like black, white, gray, and silver. It’s hard to go wrong with these timeless colors; they will look good on any vehicle at any size.

However, not everyone wants a neutral color for their vehicle. There are a series of bold and bright colors that make a statement when applied to your car. These popular vibrant hues include red, blue, green, and yellow, which are absolutely eye-catching colors. Of course, your choice in wrap color would not be complete without looking into special finishes and effects. You can further manipulate your wrap color by applying a matte, gloss, metallic, or chrome finish to it. Again, these finishes can be eye-catching if you use chrome and matte selections, but also blend in more with a glossy finish that resembles a traditional car finish.

Tips for Making the Right Wrap Color Selection

When it comes to making the right wrap color decision, here are some tips: First, you can sample and test wrap colors before any final decision is made. This allows you to see how a certain color will present in practice, which provides tremendous insight into the final product. Second, if you have other design elements like graphics or text, these need to be highly considered. For a business, you need your logo and text to be readable from a distance, which lends itself towards creating a lot of contrast with your wrap color. For example, if your logo and company phone number are white, a black vehicle wrap would really make the white pop out; this is an example of good wrap design coordination!

Lastly, not all wrap colors are created equally when it comes to wrap longevity and durability, which should be considered when making your choice. As previously mentioned, a car wrapped in some southern states like Texas and Florida will be exposed to harsher sun. A black wrap will further attract damaging sun rays, which reduces your wrap’s durability. A key practice to increase the lifespan of your wrap is to park your vehicle inside to reduce the amount of UV the wrap is exposed to. 

Specific colors are known to fade faster as well. Colors with red pigments like red, purple, and pink will naturally fade faster. This is simply a product of the color itself as this will happen regardless of the brand of wrap used. At the end of the day, cleaning your car when it’s dirty and minimal time exposed to the sun and other weather features will provide tremendous wrap protection and dramatically increase the longevity of your wrap.

Products

Conclusion

At the end of the day, you really can’t go wrong with a car wrap! Wraps are cheaper and quicker than paint jobs while also allowing much more as far as customizable options. Whether you want a bold, eye-catching wrap with vibrant colors and a chrome finish or want a professional wrap for your business, wrapping your car is absolutely the answer. Don’t forget to check out our Car Wrap Aftercare blog before you get started to be fully prepared. Create the vehicle of your personal and professional dreams all while protecting your car’s exterior and resale value. It’s a no-brainer, get your vehicle wrapped today!

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498 Stephenson Rd, Benson, NC 27504

Pickup truck with purple vinyl wrap