10 Eye-Catching Food Truck Wrap Features That Will Attract Customers
- Clear and Readable Typography
- Bold Colors and a Vibrant Design
- Unique and Memorable Imagery
- Mouthwatering Food Photography
- Interactive Elements
- Playful and Humorous Elements
- Incorporating Local Themes and Landmarks
- Utilizing Special Effects or 3D Elements
- Integration of Social Media Handles or Hashtags
- Conclusion
Branding around any business is absolutely essential, but it may be even more important in an industry like food trucks where your imagery and text can make or break customers right in front of your eyes. There isn’t a tried and true way to guarantee a line of customers based on branding alone, but there are certainly a list of features that can be implemented into a food truck’s marketing plan to drum up enthusiasm for your product. All it takes is a well-designed food truck wrap to completely transform your business. Here are some of the features we’ve found that create enthusiasm for your food truck!
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Clear and Readable Typography
A great way to communicate your brand, what you sell, and perhaps what you stand for, utilizing clear and readable text goes a long way. You can provide essential details to potential customers about what you sell and what vibe your truck has. A great, readable name, just like a memorable logo from before, will ingrain your brand into people’s heads. The Burger Bar is a great example of clear and readable typography. This truck utilizes text to communicate a great brand name alongside some words that describe their mission statement and what the truck is about; great ways to attract traffic to your business.
Bold Colors and a Vibrant Design
A tremendous way to draw eyes to your food truck is by utilizing bold colors and vibrant designs. There is something about a grand color scheme in a clean design that pops, shines and grabs people’s attention; people can’t help but check out what your truck has going on. Especially if you’re competing with other food trucks, being able to draw more attention to your truck will land you more sales.
There are great examples of food trucks effectively using their bold colors and vibrant designs to attract business. The food truck Cochinita has done just that, combining bold yellows, oranges, and reds for a background for dramatic contrast with the beautiful flowers at the bottom. The cute pig imagery brings the whole design together to create a unique vibe around the truck.
Unique and Memorable Imagery
A unique, perhaps humorous, mascot or image on the side of your food truck is a great way to create a memorable brand for your business. Ingrain your imagery into people’s heads! A customer that remembers your branding is much more likely to try your product, even if they didn’t even buy anything the first time they saw your truck.
A great example of unique and memorable imagery at work for a food truck is the Site for S’mores Eyes truck that has a cute, catchy marshmallow logo combined with a clever name that will keep their brand in your thoughts.
Mouthwatering Food Photography
Any food business can see an influx of customers with some mouthwatering food pictures scattered on the truck. Let people see the best version of the food they can get at your truck right now. Hungry customers will be at the mercy of your mouthwatering images and won’t be able to help themselves from ordering that meal to get a taste.
A great example of stunning food photography at work is the Stacks food truck. Their picture provides an intense amount of detail and insight into what their product looks like and tastes like, and frankly, I’m sold.
Interactive Elements
Implementing interactive elements such as a QR code is a tremendous way to expand the amount of information you can share about your truck without dedicating precious truck space that could otherwise be used for branding. Between menus, coupons, and extra information for something like catering, elements like QR codes can go a long way towards expanding your brand.
The Neon Burger truck dedicated a large amount of room on their truck towards their QR; clearly it is important to their business. It looks clean and provides some essential information.
Playful and Humorous Elements
A great way to create a memorable brand is to utilize humor through text and images. If you can make people smile just by thinking of your mascot or name, you’re doing a great job at retaining customers. People that like your brand and what you’re about are much more likely to return for more business.
The Moo Moo truck almost even goes too far with their branding, but nonetheless has created an idea that is easy to remember. The clean design and matching logo clearly depict what this truck is about as well.
Incorporating Local Themes and Landmarks
Utilizing local themes and landmarks is a great way to create a brand for your local area. People who recognize the landmarks will have an instant connection with your truck. Should you find yourself on the move outside your local area, those same local themes and landmarks can set your truck apart from competition and let people know some backstory as far as where your truck is from and what it represents.
A great example of this at work is Walter’s Hot Dog truck. Walter’s has experience in the culinary world, evident by the picture of their original restaurant plastered on the side of the truck. You know when walking up to that truck that there is legitimate history behind the food and brand.
Utilizing Special Effects or 3D Elements
Some light special effects or 3D elements go a long way to making your truck stand out from the crowd. Combining imagery with lights, for example, can make your truck pop! Especially if you’re directly competing with other trucks, having some small features that are fun to look at might make all the difference in gaining or losing customers.
The Baltic Bites truck has incorporated some flashy elements that draw people up to their window. Standing out allows people to find you easier!
Integration of Social Media Handles or Hashtags
Part of food trucking is making the food and selling it to customers in front of you. But if you do just that, your business will struggle to grow. Making your social media readily available will provide that long lasting effect that can be hard to achieve with food trucks. Give out info so people know how to contact you for opportunities like catering. Provide a schedule of what events and locations you’ll be working. Make your food truck bigger than just a truck by connecting it to the world of social media.
The Downtown Fingers truck does a great job providing extra information to help grow their brand. Their phone number is readily available in a few places, and they also provide the social media handle for their Facebook, Twitter, and Instagram where you can find their future content.
Conclusion
To boil it down, creating an eye-catching, memorable food truck image will go a long ways towards drumming up business now and in the future. Attract people with vibrant colors and designs mixed with a great logo or some solid typography. Provide interactive elements so that people can have all the information on your truck and have social media handles so people can follow you wherever you go. Tell your story! Use the history that led to your food truck. Tell the people what inspired you. At the end of the day, if you can just get people to look and admire your newly wrapped food truck, then you’ll see a significant boost in business.
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