10 Sprinter Van Wrap Designs that Get Your Business Remembered
- Bold and Striking Color Scheme
- Intricate and Detailed Graphics
- Creative Branding Elements
- Minimalistic and Modern Designs
- Imaginative Vehicle Illusions
- Bold Typography and Catchy Taglines
- Incorporating Photorealistic Imagery
- Wraps with Interactive Elements
- Geometric Patterns and Abstract Designs
- Innovative Use of Negative Space
- Conclusion
Sprinter vans are not only a mobile office for your business, but a mobile billboard as well. Paying customers and nearby people are going to see your sprinter van while you work, it’s your decision if you want them to look at a plain white van or a professional work vehicle that tells a story. Provide protection for your vehicle while creating lasting impressions for your business all with a well-designed sprinter van vinyl wrap. There are many angles you can take to grow your business’s brand through mobile advertising; here are just 10 to help get the creative juices flowing.
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Bold and Striking Color Scheme
A great way to draw eyes to your vehicle is through the use of bold and striking colors. This method of advertising is all about getting eyeballs on your truck and people won’t be able to resist the bright, flashy colors of this marketing scheme. An example of these colors in use is the CS Plumbing and Heating van. While a lot of the van still has white, the bright red and blue used on the sides and back of the van have great contrast and really pop off the van creating an eye-catching effect for onlookers.
Intricate and Detailed Graphics
Intricate designs filled with great detail are a fantastic way to draw attention to your sprinter van. This works twofold if you inspire someone to walk closer to your van to inspect the details of your design. Someone who gets a closer look out of their own curiosity in your design will also absorb your branding information, which could be the difference in business down the road.
The Picoshare van design does a great job squeezing a lot of detail into the van’s graphics. You want to get closer to absorb all the detail; what are her tattoos?
Creative Branding Elements
Creative branding elements are a great way to instill your brand and messaging into people’s memories. The longer they can remember your brand, the better chance you have of getting their business! This can be achieved in a few different ways, but some prime examples revolve around catchy names and slogans or having a memorable mascot/logo.
The Oasis Turf and Tree van utilizes some of these creating branding elements to create a memorable van. Their giant, but cute toucan provides a memorable image for people to think back on and remember. And everyone who remembers the bird probably remembers they can look up Oasis for their turf and tree needs.
Minimalistic and Modern Designs
Sometimes with these mobile advertising schemes, less is more. Minimalistic and modern designs can go a long way should they be designed properly. There are great ways to create lasting imagery, and the minimalistic design makes your business easy to read and absorb. These designs, while easy to look at, are not always easy to forget. An example of this strategy in motion is the Peloton van. The van comes in a clean matte black with a giant, vibrant white “P” on the side to show the brand. The logo is recognizable for many and the clean, modern design shows only one thing making the details easy to absorb.
Imaginative Vehicle Illusions
Getting imaginative with your sprinter van’s aesthetic is sure to create lasting impressions on people who see it. This can be done a few ways, but some creative thinking is required to cleverly incorporate your business name or logo into an imaginative illustration that demonstrates your brand. An example of imaginative vehicle illusions at work is the auto shop van from France called Carrosserie Cellier. Their creative van has a great illusion of paper ripping down the middle of their brand to give an innovative look at their design.
Bold Typography and Catchy Taglines
Bold lettering remains one of the premier ways to disseminate your business information via mobile advertising like vinyl wrapping your sprinter van. Being able to read your brand name and what your stand for clearly, from a distance away, will draw good, wide-spread attention to your brand. The Raleigh eBike van does a great job of disseminating the information of its business. The truck is easy to read at a distance and provides the essential information of the business clearly and proudly. I know what I’m getting should I choose to work with this truck.
Incorporating Photorealistic Imagery
Photorealistic imagery can be a valuable asset for any business branding. The images create a clear picture of what is being offered or what the business stands for. It does this while taking a difference approach than a typography approach; you rely on the picture to provide a lot of information for your brand that others choose to explain with words. The Bane-Welker van decided to incorporate some great imagery of tractors and other high power machinery to show what their business offers and stands for. Now, not only do we know that they deal with farm machinery, but we also have an idea that they work with heavy farm machinery, not like tractors. These little details in the photo help build the brand!
Wraps with Interactive Elements
Interactive elements on any branding do a lot as far as engagement with the customers. If you have a QR code on the side of your van, this encourages people to walk up, scan the code, and get access to whatever information surrounding your business that you wish to share with potential customers. Phone numbers and social media handles are other examples for being able to engage your customers. The Marion hotel van is a great example of interactive elements as they have a giant QR code on the side of their van that you can scan to get access to a ton of information regarding booking future rooms or renting the van for whatever reasons you may have.
Geometric Patterns and Abstract Designs
Sometimes just a general design that is fun to look at, that borders art more than business, can make for a great sprinter van design. Put a fun brand behind the name of your business with some geometric patterns or abstract designs with good colors. The designs will be sure to turn heads! The Firefly van has a very visually appealing design scheme to it. The design doesn’t provide a tremendous amount of information on the brand, but it does instill a feeling of warm calmness for the Firefly brand and I, for one, am intrigued to find out more about the business now.
Innovative Use of Negative Space
Sometimes less is more with business advertising, which is exactly what gets employed while incorporating the use of negative space. Sprinter vans provide a large area to work your brand with, but using it all may prove to be too busy to look at. Using negative space can go a long way while also keeping the design relatively simple. Blooming Beds does a good job with this on their truck. They manage to have a busy bottom showing plants and then a butterfly coming out of the sky that is the top of the van in white to create this 3D effect of the butterfly moving down the side of the van. Very visually appealing!
Conclusion
There are multiple ways to effectively use a sprinter van for great mobile marketing. These ten strategies give different approaches you can take with the design. If done right, all these strategies can work wonders for disseminating the word on your business! If you’re driving a van for work, you might as well be marketing at the same time with a sprinter van vinyl wrap!
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